From the perfectly sane to the eye-catchingly outrageous, we check out what makes the Hallyu style world tick.

Text: Tammi Tan

Music, dramas and food aren’t the only things from Korea that are taking Singapore by storm – the fashion is too. One of the latest Seoul-bred brands to hit our shores is SPUR, a label that’s been spotted on countless top celebs from [SNSD’s] Yuri to [Kim] Gyu-ri. Jieun Noh, one-half of the duo who brought SPUR to Singapore, attributes this popularity not only to the loveliness and variety of designs, but also to the comfort (each pair is hand-crafted in the South Korean capital) and reasonable price range (from S$95 to S$139).

On that note, let’s have a look at other items that are hot in the K-style scene: