TODAY
Monday, 14 April 2014 10:15 | By Christie Yeo

5 questions with Jockey’s Enrique Cardenal

5 questions with Jockey’s Enrique Cardenal


SINGAPORE — You might think that men don’t care what undies they’ve got on, but Enrique Cardenal would beg to differ.

The brand ambassador of Jockey Asia, who started out seven years ago as the country manager of Jockey Spain, said: “Men care, more than ever, about what underwear they’re going to buy. This is the piece of garment which takes care of one of the most precious parts of a man’s body.”

Enrique Cardenal


Woven boxer shorts are a must for the “traditional” 39-year-old. “But I recently got addicted to the new cotton stretch trunks and T-shirts,” he confessed.

With the underwear giant recently launching its Spring/Summer 2014 collection, men now have more choices than ever. Which suits Cardenal just fine. “I don’t remember throwing out one pair in all these years, so yeah, I have a lot!”

Q: How have underwear trends changed through the years?

A: Users have been bringing the underwear out of their “hidden spot”, allowing everyone to see the brand on the waistband. So what happened is that underwear became a fashion statement. It’s no longer a garment that nobody pays attention to. Now everyone’s looking at it.

Q: How do you choose underwear to suit the occasion?

A: Every occasion has the perfect matching underwear. For sports and travelling, Jockey Sport are the most comfortable. When on a special date, to feel confident, comfortable and sexy: Jockey Microfiber International Collection — it’s a gentleman’s must!

Q: Do you have any tips to help women choose underwear for their significant other?

A: My most important tip is to be conscious that not any underwear is just fine. Quality together with a proper pattern will give the support your significant one will always need in that delicate area of the body.

Q: How much does underwear choice say about someone?

A: A guy’s underwear holds his most treasured possessions and tells a lot about what kind of man he is. Psychological research actually shows that fashion and clothing affects our motions. Every silhouette, colour and fabric reflects a certain mood, intention or characteristic about your personality.

Q: Boxers or briefs?

A: You’re asking the million dollar question here, so there’s no right or wrong: Who do you love more, mummy or daddy?

Jockey’s Spring/Summer 2014 collection is available at Robinsons, TANGS VivoCity, TANGS Orchard, Metro Paragon, Isetan Scotts and Takashimaya.

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