Updated: Tuesday, 17 June 2014 00:15 | By Bang

Ada + Nik creates bespoke e-cig jacket

Ada + Nik has created a bespoke leather jacket which features a built-in pocket for e-cigarettes. The collaboration is in conjunction with premium e-cig brand, NJOY.


Ada + Nik has created a bespoke leather jacket which features a built-in pocket for e-cigarettes. The collaboration is in conjunction with premium e-cig brand, NJOY.

Ada + Nik has created a bespoke leather jacket which features a built-in pocket for e-cigarettes. The collaboration is in conjunction with premium e-cig brand, NJOY.

Ada + Nik has created a leather jacket with a built-in e-cigarette pocket.

The fashion brand - founded by designer Ada Zanditon and model Nik Thakkar- unveiled its smoker-friendly bespoke jacket during the company's Spring/Summer 2015 runway show as part of London Collections: Men fashion week yesterday (15.06.14).

The luxurious jacket was designed in collaboration with premium e-cigarette brand NJOY and follows the two brands previously lighting up the runway when male model Jake Hold smoked an NJOY e-cig at Ada + Nik's SS14 fashion show last year.

Nik Thakkar said: ''Designing a leather jacket inspired by NJOY, a product that both Ada and I have loved for so long, was such a great pleasure. You'll notice the 'N' shape in the back yolk and in the seams, showcasing the exact same angles as the lines on the NJOY box. It is also technically two pockets as we have functionally and stylistically incorporated a large flap pocket with a smaller NJOY KING sized pocket. It's perfect for a 21st Century James Dean.''

Ada + Nik has many celebrity fans including Miley Cyrus and MNEK, while NJOY is enjoyed by celebrities such as Lily Allen and Robert Pattinson.

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