To say that Japanese skincare brand Albion has a huge following in its home country is an understatement. Its counters never have a slow moment. At least that was the case when we visited three different Albion counters in Tokyo — in Ginza’s Mitsukoshi, where it reigns as the top cosmetics counter; in Takashimaya in Shinjuku; and Isetan Shinjuku. All three of them were teeming with customers.
Ask any woman — okay, and any vain man — and they’ll tell you that a beauty brand with reliable products performing daily skincare miracles earns undying loyalty. Albion did this when it launched its Skin Conditioner 40 years ago, which continues to sell in record numbers, along with other ranges like Excia, Exage and Infinesse White.
The wonder product that is Eclafutur.
Bottles of Eclafutur were flying off the shelves in Japan.