TODAY
Monday, 07 July 2014 16:45 | By Serene Lim

Albion Eclafutur now available in Singapore

Find out why Japanese women are going gaga over it and why you will be too


To say that Japanese skincare brand Albion has a huge following in its home country is an understatement. Its counters never have a slow moment. At least that was the case when we visited three different Albion counters in Tokyo — in Ginza’s Mitsukoshi, where it reigns as the top cosmetics counter; in Takashimaya in Shinjuku; and Isetan Shinjuku. All three of them were teeming with customers.

Ask any woman — okay, and any vain man — and they’ll tell you that a beauty brand with reliable products performing daily skincare miracles earns undying loyalty. Albion did this when it launched its Skin Conditioner 40 years ago, which continues to sell in record numbers, along with other ranges like Excia, Exage and Infinesse White.

Eclafutur

The wonder product that is Eclafutur.

 

Eclafutur

Bottles of Eclafutur were flying off the shelves in Japan.

But here’s a question for all you sceptics out there: When was the last time you heard of a product causing a major frenzy and nationwide shortage? This was exactly what happened last September when the company released Eclafutur, Albion’s first product created with scientists from the University Of Tokyo, Women’s Medical University and leading Japanese biotech firm NanoCarrier. We could go into the technical stuff — such as how Eclafutur works through a cutting-edge, state-of-the-art nano delivery system allowing the skin to absorb its active ingredients, from an antioxidant–rich grape from Okinawa province to the ultra-moisturising cupuacu butter from the Amazon. The more important question is: What exactly does this skin booster do?

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