Updated: Tuesday, 25 February 2014 20:00 | By Bang

Alessandra Ambrosio launches clothing collection

Alessandra Ambrosio has unveiled her debut clothing line, Ále by Alessandra, which will be stocked exclusively at Planet Blue.


Alessandra Ambrosio has unveiled her debut clothing line, Ále by Alessandra, which will be stocked exclusively at Planet Blue.

Alessandra Ambrosio has unveiled her debut clothing line, Ále by Alessandra, which will be stocked exclusively at Planet Blue.

Alessandra Ambrosio has turned fashion designer.

The Victoria's Secret star is following in her fellow Angel Lily Aldridge's footsteps by creating her own casual clothing line, Ále by Alessandra.

The debut summer range is strongly inspired by the brunette bombshell's own bohemian style, featuring plenty of loose fabrics and body-flaunting looks, and will be stocked exclusively at Planet Blue.

Alessandra said in a statement: ''I cannot think of a better place to launch the apparel for my brand. The authentic bohemian beach vibe is the perfect backdrop for my very first collection.''

Prices range from $60 to $260, with the collection due to hit stores and become available online from March 17.

Fans can expect bright prints, crop tops and plunging necklines as well as sexy swimwear and fashionable cover-ups embellished with feathers and silk.

Alessandra announced in 2013 that she was creating her own lifestyle brand, Ále by Alessandra, aimed at 18-to-35-year-old females and planned to start with apparel pieces, before launching her own jewellery, accessories, sunglasses, swimwear and fragrances.

She said at the time: ''I know what I like and what I want to see. I want to be satisfied just as much as the customer. I'm creating a brand that's everything that I am passionate about and have experience in, from growing up in Brazil, travelling around the world and moving here five years ago.''

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