Wednesday, 06 August 2014 16:15 | By Zhang Weifang

Beauty treats from Korea

You will be surprised by the beauty products you can find in Seoul

I surprise myself sometimes.

How? By coming home empty-handed after a recent trip to Seoul, the Asian capital of all that is hip and trendy. Especially since you can purchase an item there at half the price of what it currently retails for on the racks and blog shops in Singapore.


Happy Bath Natural Powder Deodorant Spray from Aritaum. The powdery-scented spray does not overpower your regular fragrance, and keeps you feeling dry and fresh throughout the day.

No, I didn’t buy a single stitch. I did, however, come home with bags and bags of beauty products. From sprays to serums, for the face and body. They were so heavy I had to repack my luggage at the airport to avoid excess baggage charges.

Others, I found, also make trips abroad to lug home beauty products. Take sales executive Cindy Lim. She doesn’t mind travelling to Korea regularly, if only for its wide variety of products to choose from. “Just looking at them makes me excited. Plus, they always come up with new and innovative ideas so it makes all the travelling worthwhile,” she said, adding that price was also a big factor. “We’re buying at the country of origin — so it’s even cheaper!”

For Jenny Tan, a public relations executive, one of the perks about doing this is that you get first dibs on the latest items. “I always get to be the first to try out the newest products from Korea whenever I shop there. And there are always good deals and freebies, so I’m rewarded as I shop,” she said.

But if you plan to head to the mecca of beauty and don’t want to get swamped with the choices, then you’ll want to keep our handy list of essentials to look out for. They can be found in stores along shopping districts such as Myeongdong, Hongdae and Ewha Women’s University.

Happy travels — and happy shopping!


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