Updated: Wednesday, 22 January 2014 00:15 | By Bang

Carrie Underwood unveiled as new face of Almay

Carrie Underwood has been announced as the new brand ambassador for Almay cosmetics.


Carrie Underwood has been announced as the new brand ambassador for Almay cosmetics.

Carrie Underwood has been announced as the new brand ambassador for Almay cosmetics.

Carrie Underwood is proud to be the new face of Almay.

The country music singer and self-confessed ''make-up junkie'' has been unveiled as the cosmetics giant's latest brand ambassador, joining fellow blonde bombshell Kate Hudson in the role.

She told PEOPLE magazine: ''I believe that every woman is amazing and unique in her own way. So to me, the role of a make-up brand should be to inspire and help women enhance themselves and have fun with make-up, not transform them into something they're not.''

Down-to-earth 'American Idol' alumni Carrie is the perfect fit for Almay and shows off her natural beauty in the ads in dewy pink make-up, which see her cosying up on a sofa in a peach jumper and white jeans.

Julia Goldin, the global chief marketing officer of Revlon, Inc., said in a statement: ''Carrie embraces Almay's approach to beauty and products. Despite her enormous success, she is still a real girl from Oklahoma at the core and a self-professed make-up junkie who likes to try out new make-up looks in her spare time said in a statement.

''Almay makes it easy to play with make-up and helps women look their most beautiful, which is why we could not be more excited for her to join the brand.''

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