David Beckham launches boys clothing for H+M
David Beckham has launched boys clothing collection for H&M after the success of his adult bodywear range for the store.
David Beckham has launched his own boys clothing collection for H&M.
The former soccer star is adding childrenswear to his design repertoire, with the new bodywear range featuring vests, Henley tops, long-johns and shirts.
The collection, which goes on sale on January 30, reflects the relaxed style of David's vintage sportswear-inspired adult bodywear range and his own sons, Brooklyn,14, Romeo,11, and Cruz, eight - are likely to wear the clothing.
The father-of-four, who also has two-year-old daughter Harper with his wife Victoria, will launch his spring/summer 2014 underwear campaign for H&M on February 2 via a short film broadcast during the US Super Bowl.
It shows him scaling a rooftop in London after being locked out of a photo shoot.
Flaunting his toned physique, the 38-year-old star is seen wearing just his underwear and is forced to undertake some impressive stunts until he reaches safety.
The project was directed by 'Only God Forgives' filmmaker Nicolas Winding Refn, who found it easy working with David.
Nicholas said: ''I loved working with David for his new campaign. He is a natural in front of the camera, and was fearless when performing his own stunts.
''The campaign is funny, smart and spectacular, and shows the many different sides of David's personality.''