Updated: Tuesday, 09 April 2013 14:00 | By Bang

Drew Barrymore: My beauty business is 'empowering'

Drew Barrymore has said creating her beauty line Flower was a positive experience because it allowed her to empower other women.


Drew Barrymore has said creating her beauty line Flower was a positive experience because it allowed her to empower other women.

Drew Barrymore has said creating her beauty line Flower was a positive experience because it allowed her to empower other women.

Drew Barrymore thinks working in the beauty business is ''empowering''.

The '50 First Dates' actress began developing her beauty range, Flower, when she was pregnant with her daughter Olive - who is now five months old - and she believes making other women feel beautiful is a wonderful and inspiring opportunity.

She explained to People magazine: ''I like working in a business and an industry that's so joyous and empowering to women, and all the positive messaging you can do with it tool.

''When you have such an opinion or a passion about how things could or should be done, and you have a chance to do it, that's exciting!''

''This is nice, because I get to go home at night to my family ... and it's very romantic. To think about what a woman wanted while I was feeling very womanly and growing a girl - it was the most perfect thing I could ever be doing in my life!''

Drew's cosmetics range - which boasts a whopping 181 products - is already expanding, but she revealed she has one fail-safe product which she couldn't live without.

She added: ''I'm really obsessed with the [Easy On The Eyes Long Wear] Eyeliner in Khaki Shimmer. It's a perfect smoky, khaki, yummy green that really brings a sparkle to your eye.''

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