Puma Green

Men are increasingly looking to make a statement with their fragrance, whether it's with more dramatic versions of traditional, heavier scents or fresher notes previously associated with being reserved for women's perfumes. "Fragrance can be empowering and men feel more confident in new and stronger notes within a fragrance," says Zahra Bishop, perfumery and cosmetics buyer at Harvey Nichols. "They're becoming more aware and interested in the variety of fragrances available, from heavy evening scents to fresh green sport scents."

Product suggestion: Puma Green