This Company Escentric

Men's fragrances are more sophisticated than ever before, thanks to advances in technology and the use of new ingredients. "We have materials available now which did not exist in the past which give new nuances, and the freshness of the structures has generally been amplified," points out Roja. Despite this, Roja's top tip for a powerful scent is a chypre. "The chypre always delivers on its promise of success and inner strength."

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