H+M unveils model inspired collection

H&M's new collection is inspired by famous models.

The high street retailer has created a clothing line called Icons, based on four of the most in-demand models in the fashion industry, Liu Wen, Joan Smalls, Daphne Groeneveld and Lindsey Wixson.

Joan said: ''The New Icon collection from H&M is very flattering and suits all of your needs. It's super cool and for your everyday girl who wants to look great and feel comfortable at the same time.

''I loved the look I was wearing because it's something I would see in the store and would want to wear.''

Liu added: ''These days I feel that every girl needs a perfect leather jacket to give themselves a cool factor.

''The jacket in this collection is amazing - [the whole collection] really fits into my personal style and it's something that I will definitely wear on a daily basis.''

The collection - due to arrive in stores in April - is based on the individual styles of each girl and allows fans to create a model look of their own.

The foursome will feature in the campaign, modelling items such as a leather jacket, a lace mini skirt, simple T-shirts and embellished vests as well as urban accessories like a wide-brimmed hat and a leather necklace.

H&M confirmed yesterday (21.03.13) that superstar Beyonce was the face of their summer ad campaign.