Updated: Wednesday, 30 July 2014 00:15 | By Bang

Jaeger celebrates models and their mothers

Jaeger has released its autumn/winter 2014 campaign, Mothers & Daughters, starring Jodie Kidd, Jacquetta Wheeler, Jasmine Guinness and their mums.


Jaeger has released its autumn/winter 2014 campaign, Mothers & Daughters, starring Jodie Kidd, Jacquetta Wheeler, Jasmine Guinness and their mums.

Jaeger has released its autumn/winter 2014 campaign, Mothers & Daughters, starring Jodie Kidd, Jacquetta Wheeler, Jasmine Guinness and their mums.

Jaeger is celebrating models and their mothers in its latest campaign.

The British brand - which reaches its 130th birthday this year - has unveiled it's autumn/winter campaign for 2014, starring UK-born models, Jodie Kidd, Jacquetta Wheeler and Jasmine Guinness, and their respective mums, Wendy Kidd, Tessa Codrington and Liz Casey.

Along with the campaign entitled 'Mothers and Daughters', the brand have also produced a black and white video which features the group wearing Jaeger's new collection and questions them over their favourite British trends and style icons, reports Telegraph.co.uk.

Jodie, 35 and her mother, Wendy, happily agree that their style icon is the legendary Hollywood actress, Audrey Hepburn, while Jasmine's idea of British style - ''spots, stripes and gingham'' - differs from her mother Tessa, who picks out a more of a ''rock 'n' roll' vibe.

The stunning campaign was shot by photographer Josh Olins and has been described by Jaeger's CEO Colin Henry as ''true personification'' of the brand.

He said: ''Each duo shares an inherited sense of refined style and a love of timeless, quality pieces; truly personifying the spirit of Jaeger through the decades.''

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