Mary Katrantzou teams up with Adidas
Mary Katrantzou has joined forces with Adidas to design a footwear and apparel line, due for release in November.
Mary Katrantzou is collaborating with Adidas.
The designer, known for her bold geometric prints, has entered into a long-term partnership with the sportswear company to create both a footwear and clothing line.
She told Vogue.co.uk: ''I'm really excited to be working with Adidas on a line of apparel and footwear. I grew up, like so many other kids around the world, wearing Adidas sneakers and I'm really excited about bringing my vision to such a global brand.
''They have a fantastic heritage and their ability to innovate in sportswear makes them the perfect partner for us to work with in this market.''
The designer's 2011 collaboration with Topshop sold out within days of hitting the shelves, and her 2012 partnership with Longchamp, which saw her put her own spin on their signature bags, was one of the most successful in the French brand's history, so there are high hopes for her Adidas collection, slated for release this November.
Dirk Schoenberger, global creative director of Adidas's sport style division, commented: ''The collaboration between Adidas and Mary Katrantzou merges the exceptional talent of one of the most interesting designers of today and a company that embraces many different cultures from sports, pop, music and fashion.
''I admire Mary's extraordinary sense of printing techniques, colours and silhouette that will bring another amazing new aesthetic to the Adidas originals women's collection.''