Milan fashion first-timers 'Au Jour Le Jour' thank Instagram
Pictures appear on the smartphone photo sharing application Instagram on April 10, 2012 in Paris - by Thomas Coex
The two are behind "Au Jour Le Jour" -- a youthful brand set up in 2010 that featured colourful skirts with lipstick kisses, kittens and puppies for the autumn/winter season.
The tones were bold -- with reds, purples and turquoises -- as well as the ubiquitous fake fur jackets that are emerging as a fashion week trend.
"We're into social media and a lot of our stuff goes through Instagram and so it reaches different markets and areas," said Fontana, explaining how his Milan-based brand was able to reach an international audience.
"We want to remain in Italy and expand from here. Our style is a journey but it's a journey that begins in Milan and then moves around the world," Fontana told AFP backstage after the show, wearing a bright red shirt adorned with bunny rabbits.
Armani said earlier that he was offering the label a chance to showcase at Milan Fashion Week as a way of fostering new creative talent.
"I like the way young designers today try to make their name using all channels. I admire entrepreneurship and have decided to support it."