Narciso Rodriguez named Woolmark ambassador
Fashion designer Narciso Rodriguez has been appointed fashion ambassador for Woolmark's No Finer Feeling campaign and will commit to using responsibly sourced wool in two fashion collections.
Narciso Rodriguez is the new ambassador for Woolmark.
The American fashion designer - who counts Hollywood actresses Katie Holmes and Rachel Weisz as fans - will be the fashion ambassador for the 'No Finer Feeling' campaign and has committed to using responsibly sourced merino wool in his next two collections.
Woolmark is a trademark Australian Wool Innovation (AWI), promoting the ethical use of wool in fashion. Garments bearing the Woolmark logo are considered to conform to the organisation's rigid standards.
Narciso told WWD: ''I've historically used wool as the core of my collections. This collaboration happened quite naturally. I'm a true believer in wool and have been cutting wool on the bias since I was in school.''
As well as incorporating merino wool into his designs, the New York City-based designer - who has styled US First Lady Michelle Obama in the past - will aid in the creative direction in the campaign's adverts and take part in educational seminars.
The $20 million AUD campaign has previously attracted top designers such as Vivienne Westwood, Alexander Wang, Giorgio Armani and Marc Jacobs, who carry the Woolmark logo on their clothing.