SINGAPORE — For Sophia Ng, founder of Prettyfit, shoes aren’t just a symbol of refinement; they are also a subtle indication of one’s happiness and self-confidence.
And she had this in mind when she established the company 20 years ago. Ng said her approach was to “take some time to craft a more specific direction for the brand”, so her shoes would not only look great but also feel great.
Prettyfit’s Sophia Ng believes that confidence is beauty, and there’s never a right or wrong when it comes to fashion.
“We don’t go overboard in our designs. I like shoes that are easy to put on and comfortable to wear. We stick by our direction of providing on-trend fuss-free shoes with comfort always on our minds,” she said.
The brand’s ever-evolving sense of style is carved by Ng’s constant search for influence and inspiration. “I look at shoes by different designers, from top-end ones to the second liners, learning something from all of them each time,” she said, attributing her clarity of mind when designing shoes to a good session of meditation. “The feeling of bliss, sense of peace and immense happiness that come with a good session of meditation is hard to describe. It helps me see things with improved sharpness and precision.”
However, being a shoe designer wasn’t Ng’s initial career choice. Graduating with a degree in Finance and Decision Science, Ng first worked as an internal auditor at a bank.
“It obviously didn’t suit me and I didn’t stay long in it,” she said.
The banking world’s loss is fashion’s gain. Currently, Prettyfit is in 10 countries, including the United Arab Emirates, Bulgaria, Mauritius and the Philippines.