Tuesday, 14 January 2014 11:45 | By Hon Jing Yi

Rakuten sets up shop in Singapore

Japan’s largest online shopping mall to offer free delivery service to mark the start of its Singapore operations

SINGAPORE — Shopaholics in Singapore, rejoice!

Rakuten, Japan’s largest online shopping mall, has commenced operations in Singapore, with more than 120 Japanese and local merchants and 40,000 products across categories including fashion, food and electronics. Notable brands currently available at Rakuten in Singapore include Kuriya Fish Market, VANILLABEANS and

Rakuten Singapore

Japanese fashion brand GALSTAR will be available at from Jan 14. Photo: Rakuten

And to celebrate its launch here, Rakuten is offering free delivery for all products (with a minimum purchase of S$30) from Jan 14 to 17. From now till March 31, members can also accumulate ten times more Rakuten Super Points by paying for their purchases using MasterCard.

The company is also planning to bring its hallmark Rakuten Supersale, a big discount event, to their customers in Singapore later this year.

“At Rakuten, we believe ‘Shopping is Entertainment’ — our idea of service is to provide shopping as a form of entertainment in people’s lives,” said Okamoto Shingo, head of Singapore e-Commerce Business at Rakuten. “To do that, we make sure we have many merchants providing an exciting range of quality products.”

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