Updated: Friday, 05 September 2014 00:15 | By Bang

Rita Ora's Adidas collection inspired by thrift shopping

Rita Ora has revealed she took inspiration from thrift shopping in Portobello market for her new collection for Adidas.


Rita Ora has revealed she took inspiration from thrift shopping in Portobello market for her new collection for Adidas.

Rita Ora has revealed she took inspiration from thrift shopping in Portobello market for her new collection for Adidas.

Rita Ora's new collection for Adidas was inspired by thrift shopping.

The 'I Will Never Let You Down' hitmaker - who recently scored a long-term creative collaboration with the sportswear brand and launched the first of five different capsule collections of sneakers, clothing and accessories this week - says the lines were inspired by her love of sourcing second hand garments and customizing them herself.

She told Vogue.co.uk: ''This being my first collection it was a real big moment for me. I've made moodboards since I can remember, so that was easy, but turning it into a reality was different. I studied it because I wanted to know what I was talking about. Now you can ask me anything about it and I can tell you.

''It was refreshing. I expected it to be the way I found it, which was long days and long nights and I had a lot to learn. For inspiration I went back to the times where I would go shopping in Portobello Market and buy £3 T-shirts and rip them up and turn them into things.''

The 23-year-old star - who was first approached by the company at New York Fashion Week last autumn and spent weeks researching their past designs - admitted she has new respect for designers after going through the creative process herself.

She explained: ''I have a whole different form of respect for designers now.

''There's a lot that goes into it that I just didn't think about when I used to just wear clothes.''

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