Lush lashes

The eyes have it. Or at least, the eyelashes.

As Arthur Pellegrino, Vice President of Elizabeth Arden Research & Development, put it: "Long, full and dark lashes are some of the universal symbols of youth and beauty."

And we all need a little boost to our eyelashes and brows no matter how thick or full we think they are. Furthermore, with the process of ageing, lashes just don't grow as fast as they used to.

Enter Elizabeth Arden's new Prevage Clinical Lash + Brow Enhancing Serum, a radical new treatment clinically proven to make lashes and brows appear fuller, longer and healthier. According to their clinical study, 100 per cent of the women involved displayed a visible improvement in the look of their lashes in two weeks. At four weeks, they showed a 40 per cent improvement in the appearance of thickness, length and density of lashes.