SINGAPORE — When people think of Gucci, three words come to mind: Sexy, glamorous and elegant. But when actress Evan Rachel Wood thinks of the Italian powerhouse, it’s rock and roll that registers.
“I definitely think (of) rock and roll when I think Gucci,” she said. “Gucci sponsored a David Bowie exhibition and the amazing Sound For Change live concert in London in 2013. (Gucci’s Creative Director) Frida (Giannini) is also very rock and roll. It’s said that she has (more than) 7,000 records.”
Wood, who is starring in the movie The Necessary Death Of Charley Countryman (along with Shia LaBeouf and Mads Mikkelsen) is also the face of Gucci Guilty, the latest limited-edition fragrance from the label that marries the fashion house’s long-standing connection with rock and roll legends and Giannini’s love for rock music.
Incidentally, Giannini said eight songs inspired the rock and roll aesthetic of Gucci Guilty: I’m Deranged (David Bowie), Dangerous (Depeche Mode), Hurricane Drunk (Florence + The Machine), Sympathy For The Devil (The Rolling Stones), 2020 (Suuns), Reflektor (Arcade Fire), Great Gig In The Sky (Pink Floyd) and Led Zeppelin’s Whole Lotta Love.
This makes the fragrance perfect for Wood, who is known for her edgy sensibilities. “A Gucci Guilty woman is someone who is very confident, bold and daring. Someone who isn’t afraid to indulge in her guilty pleasure.”
It comes as no surprise that Wood’s rock icons are influential female artistes Patti Smith and Janis Joplin, two women “who aren’t afraid to be loud and scream their hearts out”, she said.
“Rock and roll means everything to me. Even more than acting, music is my first passion. Rock and roll has inspired me in many ways. It has inspired me to be myself and to take chances. Rock and roll is all about pushing boundaries. I try to live my life by that.”