Who’s the boss? Well, for Hollywood star Ryan Reynolds, it’s someone who’s driven and successful.
He should know. Reynolds is the face of HUGO BOSS’ men’s fragrance, BOSS BOTTLED. UNLIMITED., an energising new scent that encapsulates everything Reynolds thinks is the embodiment of the BOSS man.
“I think it’s very important to be successful, but sometimes when you say that, people automatically assume that has to do with money or status. Those things are fantastic — don’t get me wrong — but it’s also about feeling as though I’m doing the most with what I have and making sure I’m fully experiencing myself; experiencing work, life and all those things that are really important to me,” he said.
“It’s also about preparedness and being prepared and ready for what’s out there.”
Q: Do you usually wear perfume?
A: For me, it’s a signature. A scent can take you places. When you smell something distinctive and you realise you’ve smelt that same scent before, it takes you right back to that place. I think it’s that finishing touch, that last detail you put on before you leave the house.
Q: Do you think it’s important to incorporate a good scent into your daily routine?
A: The way you smell can definitely make a lasting impression, so in that respect, it’s pretty important. Obviously, the most important thing is not to smell bad! Once you’ve got that box ticked, I think women prefer a scent that’s quite understated — definitely not fruity or sweet-smelling. That’s what I love about this fragrance: It has a very masculine smell, fresh and woody at the same time. It makes a subtle impact without being too overpowering. There’s something pretty sexy about a woman complimenting the way you smell.