He probably smells as good as he looks — especially since he’s the face of HUGO Fragrances’ latest scent, HUGO Red.
And the newly minted Oscar-winning musician-actor is thoroughly enjoying it. “It’s been a brand new experience. It’s exciting to see things come together. All of it from the product design to the olfactory elements. I think it’s really fun to be part of it and watch it come alive.”
Don’t think the 42-year-old is merely the pretty face that fronts the woody grapefruit scent. “As a self-professed control freak, I certainly have input. These people have been great to work with. There are no ultimatums here; it is a collaborative campaign.
“Nobody’s jamming anything down anyone’s throat. But I also think that we’re working with a calibre of people here who all have input — from directors to photographers and beyond. People who are all collaborating to try to make something really, truly great.”
Q: You’ve been the face of HUGO Fragrances since 2011. What makes this different from the previous ones?
A: I’m not a professional as far as olfactory things go, but it’s nice to have something new and refreshing. It’s a bit of an evolution from (the previous fragrance) Just Different.
Q: So how was it like working on this new campaign?
A: I think it’s wonderful. It’s different and it’s fun to be a part of something like this and to see the results of all the hard work and creativity that have gone on. I’m really happy to be involved with it.