Today Online
Monday, 07 April 2014 16:30 | By Zhang Wei Fang

5 questions with Jared Leto

5 questions with Jared Leto

Jared Leto

He probably smells as good as he looks — especially since he’s the face of HUGO Fragrances’ latest scent, HUGO Red.

And the newly minted Oscar-winning musician-actor is thoroughly enjoying it. “It’s been a brand new experience. It’s exciting to see things come together. All of it from the product design to the olfactory elements. I think it’s really fun to be part of it and watch it come alive.”

Don’t think the 42-year-old is merely the pretty face that fronts the woody grapefruit scent. “As a self-professed control freak, I certainly have input. These people have been great to work with. There are no ultimatums here; it is a collaborative campaign.

“Nobody’s jamming anything down anyone’s throat. But I also think that we’re working with a calibre of people here who all have input — from directors to photographers and beyond. People who are all collaborating to try to make something really, truly great.”

Q: You’ve been the face of HUGO Fragrances since 2011. What makes this different from the previous ones?

A: I’m not a professional as far as olfactory things go, but it’s nice to have something new and refreshing. It’s a bit of an evolution from (the previous fragrance) Just Different.

Q: So how was it like working on this new campaign?

A: I think it’s wonderful. It’s different and it’s fun to be a part of something like this and to see the results of all the hard work and creativity that have gone on. I’m really happy to be involved with it.

Jared Leto

Jared Leto


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