Today Online
Monday, 31 March 2014 09:45 | By Kenneth Choy, Zhang Wei Fang

Style scoop: Levi’s, Gap, Denizen, Oasis

Latest fashion news and deals


FASHION CONSCIENCE. In 2011, Levi’s introduced the Water<Less jeans collection, a range that reduces up to 96 per cent of the water used in the finishing process. It’s a step that gives its jeans its different washes from light to dark. With the recent commemoration of World Water Day on March 22, Levi Strauss & Co announced that this collection successfully saved more than 770 million litres of water (the equivalent of 308 Olympic-size swimming pools). If you want to save water, take a tip from them: Wash your jeans once every two weeks. This will help reduce the amount of water required to care for our clothes.

Denizen Deep Ocean Denim Jeans for guys

Denizen Deep Ocean Denim Jeans for guys.

Levi Strauss

In celebration of the recent World Water Day (March 22), Levi Strauss & Co. has announced that the collection has successful saved over 770 million liters of water (an equivalent of 308 Olympic-size swimming pools).

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