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Updated: Monday, 28 January 2013 16:00 | By Gwyneth Liew, LifestyleAsia.com

New Store: More Passion by The Hour Glass Opens in Paragon

Asia’s leading luxury watch retailer, The Hour Glass, launches a third concept boutique



New Store: More Passion by The Hour Glass Opens in Paragon

When it comes to shopping, a store’s atmosphere plays more importance than you would expect. There are but a few retail stores that can offer a true shopping experience and The Hour Glass, Asia’s leading luxury watch retailer, may just be one of them. Perhaps you’ll get what we mean when you walk into one of their themed boutiques, whether L’Atelier in ION Orchard, Malmaison at Knightsbridge, or more recently, More Passion by The Hour Glass at Paragon. 

The intertwining of artistry and craftsmanship is a trait that runs through all their themed boutiques, and More Passion is no exception. The Hour Glass’ desire to cultivate appreciation for beautiful timepieces against the backdrop of the arts creates a heady atmosphere of rich artistry, sure to entice any discerning shopper.

The theme for More Passion is focused on celebrating contemporary independent artisanship, particularly from the Nouvelle Vague movement. “The Hour Glass, in its efforts to re-contextualize watches and watch-making in the domain of modern art, architecture and design, begets More Passion,” explains Michael Tay, executive director of The Hour Glass Limited.

Expect to see a dynamic and contemporary expression of Italian design history of the late 50s and early 60s through the extravagant use of materials and intricate detailing in their interior architecture. This can be seen from the selection of settees and armchairs, rosewood and ebony sideboards designed by the late Italian designer, Ico Parisi in the 1950s. More Passion also features exquisite multi-colored glass vases, ashtrays and tables from the late Ettore Sottsass, which are archetypical of post-modernism design and arts. Other decorative objects include coffee tables, lamps and vases from the 1940s. Thanks to the work of legendary Italian designer Carlo Scarpa, handsomely carved stone and marble elements adorn the boutique as well. 

It would be hard to miss the boutique’s striking red neon light installation by Tracey Emin, one of Britain’s most renowned contemporary artists. Japanese artist, Takeo Sugamata, was also specially commissioned to design the light installation that illuminates the entrance of the boutique.

More Passion carries a mix of world-renowned and progressive brands, the former includes Breguet, Hublot, Ulysse Nardin, Harry Winston, Parmigiani Fleurier, Jacquet Droz and Delaneau while the latter includes De Bethune, Maximilian Büsser & Friends and Urwerk. Products from celebrated independent watchmaker Kari Voutilainen are also available in store.

More Passion by The Hour Glass #01-25 Paragon Shopping Centre Singapore 238859

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