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Updated: Thursday, 07 August 2014 09:52 | By Joannah Zhong, LifestyleAsia.com

Tastemakers: Tracy Phillips of Present Purpose



Tastemakers: Tracy Phillips of Present Purpose

The name Tracy Phillips is synonymous with Singapore’s nightlife scene, which comes as no surprise since she headed Zouk‘s marketing team for over 10 years. Style icon, influencer and creative soul, Tracy certainly didn’t take things slow and easy when she left the club.

Not only did she start lifestyle store and café A Curious Teepee, a popup ping pong bar, the multi-hyphenate now heads Present Purpose, a creative consultancy and is kept busy updating her new blog, The Present Purpose. She also hosts a radio show on Lush 99.5 fm, called The Lush Life too, with daily capsules on fashion, lifestyle and culture from Monday to Friday. We caught up with the busy lady, to find out what she has to say about being a tastemaker:

A tastemaker is…someone who has an opinion on various things and people care enough to to listen favourably.

I have worked at Zouk for over 10 years, but don’t call me a party animal…I prefer the term clubkid ha. For me it was always about the music, finding solidarity on the dance floor and discovering new progressions in sounds, trends and culture that got me excited and still does.

Tastemakers: Tracy Phillips of Present Purpose

The free-spirited lady is constantly on-the-go.

I can’t stay still….because I don’t do well with routine, I need diversity. I enjoy creating content and working with different creatives, so doing a variety of projects affords me this privilege.

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Right now, Present Purpose, the creative consultancy keeps me occupied…with marketing and branding for the fashion and lifestyle sector.

On the other hand, The Present Purpose is my blog that I launched this year to share more on things I think people can see and do to stay inspired, including updating on what some creative Asian are up to.

The Present Purpose and blogging is very new to me, so I’d like to invest a bit more time in that. I’d also like to step away from so much client work to do a few more of my own creative projects. At the moment, I throw a bi-monthly party called Singapore Island Culture Club at Kyō and occasionally at other non-club venues. I’m working on two new concepts for next year but it’s a little too early to share.

Tastemakers: Tracy Phillips of Present Purpose

A quirky side of the fashion chameleon.

When I do have the free time…To have deep and meaningful conversations over good food and dancing to a really good DJ set in equal measure.

My dream team is…Too many to list! That’s my favourite way  of working, through collaboration and partnerships.

Find out Tracy Phillips’ take on being a tastemaker on cable television channel Life Inspired‘s Tastemakers Singapore programme, which airs on 9 August 2014 at 9.30pm.

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