Now it's official: beauty is in the eye of the beer-holder
"The concept of alcohol is linked to social lubrification, to making you feel at ease with others," said Begue.
The downside, of course, is that the sexy charmer that you confidently feel is not what others may see.
In Begue's experiment, a panel of independent judges later watched the filmed presentations.
Many gave a low attractiveness rating to the men who, at the time, had believed themselves to be silver-tongued devils.