Dog Day Afternoon

Jetta Commercial: Bad dog, good Volkswagen
Story by JONATHAN FAM, KI'ERN TAN & KELVIN LIM
Search: 2013: Jetta Commercial: Bad dog, good Volkswagen
Putting a twist on the old “the dog ate my homework” spiel, this Volkswagen ad opens with a man desperately searching for his car keys. The camera then pans over to his guilty-looking bulldog. Rolling his eyes, the owner picks up the dog, holds it up to the car and, thanks to Volkswagen Jetta’s new keyless technology, starts the engine. The next time you’re late for work, try telling your boss your dog ate your car key. But first, you’ll have to buy a Volkswagen Jetta.
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