The blistering cold in Geneva didn’t stop horological magic from happening at SIHH 2013.

Salon International de la Haute Horlogerie (SIHH) has been ongoing for 23 editions. But the annual timepiece trade fair — traditionally held in January — never fails to thrill even in the coldest weather.

This year, temperatures hit sub-zero almost daily but the interesting marketing concepts and mind-boggling complications on show at the Palexpo convention centre got our adrenaline pumping and kept us warm. Meeting legends like Roger Dubuis (pictured) also got us all excited. Of course, being swathed in lots of thick layers helps too.