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04 November 2012 00:36
Rise of Margiela

Long-time cult label Maison Martin Margiela is the most anticipated collaborator with fashion octopus H&M.

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Joining the list of H&M’s much-vaunted collabs (with the likes of Comme des Garçons, Lanvin, Versace, Marni and most recently Vogue Japan fashion editor-at-large Anna Dello Russo), the Swedish high-street fashion store is partnering Maison Martin Margiela to launch a collection based on the latter’s archived classics.

Titled Re-Edition, these official re-issues of clothing and accessories are carefully curated from memorable past collections. Along with an extensive range for women, a full wardrobe is available for men, too - from coats to sweaters, denims to shirts, shoes to accessories. Margiela’s most impressive hits (his infamous reversed denim jacket and matching jeans combo and the sweater made from football-supporter scarves) each comes with a dust bag or hang-tag, specifically documenting the season it debuted. The earliest piece is from 23 years ago when the Paris-based design house was founded.

Maison Martin Margiela has weathered considerable change: In 2009, Margiela himself left the atelier abruptly, due to “personal conflicts” over the creative control of the company (Italian brand Diesel had acquired a huge share of Margiela’s fashion business in 2002), leaving behind the current design team to continue his sartorial legacy...

Text Daryl Alexius Yeo

For the full story, read the November issue of Style:Men (#39).

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