Burberry watchmaking goes high.
Last month, Burberry launched its first automatic watch collection at its new Regent Street store in London. Named "The Britain", the four men’s watches are the brainchild of chief creative officer Christopher Bailey. "The Britain represents all that Burberry stands for today as a brand built on design, innovation and function. The design is in the detail — all influences from the iconic Burberry trenchcoat, from the D-rings and trench-coloured dials, to the strong bolts that hold the case and protect the movement from the elements," he says. "It all comes from this iconic, timeless piece of our heritage, which is the foundation of the brand." The collection comes in a self-winding power reserve, automatic (two versions) and a quartz chronograph. Helming the campaign is renowned photographer Mario Testino, who shot actress Gabriella Wilde, musician Rob Pryor, and art dealer Lord Harry Scrymgeour (above) wearing the Britain.