Youth Movement

The image that the name “Raymond Weil” conjures up in most minds is very classic aesthetics, with no avant-garde treatment or use of unorthodox watchmaking materials. Timeless, if you will.

Things are set to change though, says its director Elie Bernheim. Horolophiles can expect a younger and more dynamic Raymond Weil in future. “It’s important for me to develop the company’s DNA to suit consumers of my generation,” says the 32-year-old grandson of the founder. “We’re definitely going younger and more modern.”