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Wednesday, 26 December 2012 15:07

Youth Movement

Raymond Weil injects a younger vibe into its creations.


Pierre and Elie Bernheim, brothers and directors at Raymond Weil

Pierre (left)and Elie Bernheim, brothers and directors at Raymond Weil

The image that the name “Raymond Weil” conjures up in most minds is very classic aesthetics, with no avant-garde treatment or use of unorthodox watchmaking materials. Timeless, if you will.

Things are set to change though, says its director Elie Bernheim. Horolophiles can expect a younger and more dynamic Raymond Weil in future. “It’s important for me to develop the company’s DNA to suit consumers of my generation,” says the 32-year-old grandson of the founder. “We’re definitely going younger and more modern.”

(Continued)

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