Watch that Screen
The relationship between film and horology is not limited to just strategic product placements in blockbuster movies. Rolex’s Mentor and Protégé Arts Initiative pairs upcoming talents with established masters. Glashütte Original’s sponsorship of “Made in Germany — Perspektive Fellowship” supports emerging German filmmakers with a fellowship. Watch brands are truly embracing the silver screen in more ways than one. The latest to join the foray? IWC has partnered up with the Tribeca Film Festival as its Official ‘Festival-Time’ Partner while and Girard-Perregaux is a founding supporter of Los Angeles’ soon-to-be-open Academy Museum of Motion Pictures.