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Thursday, 22 November 2012 14:46 | By Charmaine Ho

Haute Heritage

Executive vice president of Hermès International and sixth-generation member of the Hermès family, Guillaume de Seynes shares what the house has in store for its watch division.


Arceau Pocket Astrolabe in white gold with plique-à-jour enamel

Arceau Pocket Astrolabe in white gold with plique-à-jour enamel, by Hermès.

It’s a big year for Hermès with the launch of two in-house movements this year. How do you feel about the progress made?

Hermès has always been clear in its strategy to become more and more serious about watchmaking; to have a strong proposition in mechanical watches. We made a move to acquire 25 per cent of [Vaucher Manufacture Fleurier], our movements manufacturer. Since then, we’ve become partners with them and will have more projects together in the future.
 

It has been 100 years since Hermès’ first watch. What contributed to what La Montre Hermès is today?

Hermès [delivers] top quality in whatever we do. When my great-grandfather started to sell watches under his name, we had extremely strong associations and links with Swiss watchmakers. When we decided to have our own watch subsidiary in 1978, the obvious choice was to create the company in Switzerland. Our watches are 100 per cent Hermès but Swiss. Secondly, Hermès brings originality and creativity with a twist to the watch industry. One of our bestsellers is the Arceau watch. When we launched it in 1978, it was innovative because of the shape of its numbers and its asymmetrical case. These are the things that have contributed to our success in watchmaking.

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