Much has been said about idebenone, the turbo-powered antioxidant and star ingredient in Elizabeth Arden’s cosmeceutical Prevage line, which has an army of loyal fans who swear by its radiance-bestowing and protective prowess. This year, the brand is unveiling a brand-new key ingredient by the name of AFC, a molecule that has antioxidant, skin-soothing and reparative powers, used in its new Anti-Aging + Intensive Repair Daily Serum. “Oxidative stress is still the main cause of skin damage,” says Art Pellegrino, vice-president of research and development at Elizabeth Arden. “We can’t change our genetic makeup, but we can control our environment and how we tackle our exposure to it.” The combination of idebenone, AFC and another antioxidant, thiothane, scores a whopping 174 out of 180 on the Environmental Protection Factor scale, which measures a product’s ability to fend off free radicals and repair skin ageing caused by chronic inflammation. After four weeks of use, the brand’s clinical studies show that skin tone and appearance are improved by up to 60 per cent.
Photography Hong Chee Yan Styling Matilda Au