12 February 2013 09:30 | By Tamara Hinson
Men’s guide for buying lingerie for women

It’s all in the detail



A woman lying on a bed wearing underwear (© Getty Images)
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Sam Roddick, founder of Coco de Mer, suggests paying close attention to her current underwear choices.

'What kind of fabrics does she wear? Is she attracted to silky soft fabrics or zips and buckles? Choose lingerie that you'll want to touch and she'll want to wear,' advises Sam. 'Is your gift strictly for bedroom adventures or for everyday use? Know why you're buying it and choose something you'll both enjoy. Be as brave as you dare but remember she is the one who has to wear it!'

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